Privacy Statement

agri benchmark is a worldwide, non-profit network of agricultural economists, consultants, industry specialists and farmers. The online offer, in particular the website www.agribenchmark.org, serves to inform the public about the work of agri benchmark, to provide exclusive research results in the protected member area and offers an opportunity to contact and order a newsletter. 

agri benchmark is highly committed to the protection of your personal data. This data protection declaration explains to you the type, scope and purpose of the processing of personal data within our online offer.

If you have any questions about data protection, please contact the following person
(responsible within the meaning of Art. 37 para. 7 DSGVO):

Johann Heinrich von Thünen Institute

Dr. Claus Deblitz

Claus.Deblitz@thuenen.de

 

Legal status: 24.05.2018

Which data is collected?

We process inventory data, such as the e-mail addresses of newsletter subscribers and registration data, if registration for conferences is handled via www.agribenchmark.org.  or to place an order. This has to be done for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 para. 1 lit b. DSGVO. The entries marked as obligatory in online forms are required for the conclusion of the contract; after completion of the transaction, the data will be deleted from the website.

When registering, re-registering and using our online services, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user's protection against misuse and other unauthorized use. A passing on of this data to third parties does not take place in principle, unless it is necessary to pursue our claims or there is a legal obligation in accordance with Art. 6 para. 1 lit. c DSGVO.

The deletion takes place after the expiration of statutory warranty and comparable obligations, the necessity of the storage of the data is checked every three years; in the case of statutory archiving obligations the deletion takes place after their expiration (end of commercial law (6 years) and tax law (10 years) storage obligation); details in the customer account remain up to its deletion.

When contacting us (via contact form or e-mail), the user's details are processed for processing the contact enquiry and its handling in accordance with Art. 6 Para. 1 lit. b) DSGVO.

We collect data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO data on each access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.

What rights do you have as a user of the website?

 

  • You have the right to request confirmation as to whether the data concerned are being processed and to request information about these data as well as further information and a copy of the data in accordance with Art. 15 DSGVO.
  • In accordance with Article 16 of the DSBER, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
  • In accordance with Article 17 of the DSGVO, you have the right to demand that the relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Article 18 of the DSGVO.
  • You have the right to request the handover of data you have provided to us in accordance with Article 20 of the DSGVO and to request its transmission to other persons responsible.
  • You also have the right to file a complaint with the competent supervisory authority pursuant to Art. 77 DSGVO.
  • You have the right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO with effect for the future.
  • You can object to the future processing of the data concerning you in accordance with Art. 21 DSGVO at any time
  • We use temporary cookies, i.e. small files that are stored on the user's devices (explanation of the term and function, see last section of this data protection declaration). In part, cookies are used for security purposes or are required for the operation of our online offer (e.g., for the presentation of the website. In addition, we or our technology partners use cookies to measure reach, about which users will be informed in the course of the data protection declaration.
  • A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site www.aboutads.info/choices/ or the EU site www.youronlinechoices.com. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.

 

How long is data stored?

The data processed by us will be deleted or their processing restricted in accordance with Articles 17 and 18 DSGVO. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

In accordance with statutory requirements, the records are kept in particular for 6 years in accordance with § 257 (1) HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 (1) AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).

What are cookies and what are they used for?

Cookies are information that is transferred from our web server or third party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.

We use "session cookies", which are only stored on our website for the duration of your current visit (e.g. to enable the storage of your login status). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close your browser, for example.

Users will be informed about the use of cookies in the context of pseudonymous range measurement within the scope of this data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

You may opt-out of the use of cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Google analytics

Based of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) we use Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by users is generally transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our website by users in order to compile reports on the activities within this online offer. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics only with IP anonymization enabled. This means that Google will reduce the IP address of users within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Further information on data use by Google, possible settings and objections can be found on Google's websites: https://www.google.com/intl/de/policies/privacy/partners ("Data use by Google when using our partners' websites or apps").

What you should know about our e-mail newsletters

With the following information we inform you about the content of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures.

Content of the newsletter

We will only send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter "newsletters") with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. Our newsletter reports on new research results and events in the agri benchmark networks. Our newsletters have no commercial purpose

Double-Opt-In and logging

The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can log in with other e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

Registration details

To subscribe to the newsletter, it is sufficient to enter your e-mail address and your name, as well as to agree to the processing of your data and the data protection agreement.

Use of the "Campaign Monitor" shipping service

The newsletter is sent via "Campaign Monitor", a newsletter distribution platform of the company: Campaign Monitor Pty Ltd, 404/3-5 Stapleton Avenue, Sutherland, NSW, Australia, 2232.

The e-mail addresses of our newsletter recipients, as well as their further data described in the context of these notes, are stored on the servers of Campaign Monitor in the USA and, if applicable, Germany and Australia. Campaign Monitor uses this information to send and evaluate newsletters on our behalf. Furthermore, Campaign Monitor can use this data according to its own information to optimize or improve its own services, e.g. to technically optimize the sending and presentation of newsletters or for economic purposes to determine from which countries the recipients come. Campaign Monitor does not use the data of our newsletter recipients to write them down or pass them on to third parties.

We trust in the reliability and IT and data security of Campaign Monitor. Campaign Monitor is committed to complying with the DSGVO and has taken extensive internal measures to ensure this. Details can be found in this public statement: https://www.campaignmonitor.com/trust/gdpr-compliance/. The measures taken to ensure data security can be viewed here: https://www.campaignmonitor.com/trust/security/. Furthermore, we have concluded a data processing agreement with Campaign Monitor. This is a contract in which Campaign Monitor undertakes to protect the data of our users, to process them on our behalf in accordance with their data protection regulations and in particular not to pass them on to third parties. Campaign Monitor's privacy policy can be viewed here.

The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the Campaign Monitor server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times.

The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is not our intention, nor that of Campaign Monitor, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them.

Campaign Monitor's privacy policy is only available on their site.

In this connection we pointed out that on the web pages of Campaign Monitor Cookies used and thus personal data by Campaign Monitor, their partners and assigned Dienstleistern (e.g. Google Analytics) are processed. We have no influence on this data collection. For more information, please see Campaign Monitor's privacy policy. In addition, we would like to draw your attention to the possibilities of objecting to the collection of data for advertising purposes on the websites www.aboutads.info/choices/ and www.youronlinechoices.com (for the European area).

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consent to its dispatch via Campaign Monitor and the statistical analyses expires. A separate cancellation of the dispatch via Campaign Monitor or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.

In accordance with the provisions of the Basic Data Protection Ordinance (DSGVO) valid from 25 May 2018, we inform you that your consents to the sending of e-mail addresses are based on Art. 6 para. 1 lit. a, 7 DSGVO and § 7 para. 2 no. 3 and para. 3 UWG. The use of the shipping service Campaign Monitor, performance of statistical surveys and analyses as well as logging of the registration procedure are carried out on the basis of our legitimate interests pursuant to Art. 6 Para. 1 lit. f DSGVO. We are interested in the use of a user-friendly and secure newsletter that serves both our scientific interests and the expectations of our readers.

What else you should know

Based on our legitimate interests (i.e. interest in analysing and optimising our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) we use some content or service offerings of third parties to incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents.

Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as may be linked to such information from other sources.

The following presentation provides an overview of third-party providers and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities of objection (so-called opt-out):

 

  • Videos from the YouTube platform of third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.
  • Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
    If you click the Linkedin button, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. We point out that we as provider of the pages have no knowledge of the content of the transmitted data and their use by LinkedIn.
    For more information, please see LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy.
  • External code of the JavaScript framework "jQuery", provided by the third-party provider jQuery Foundation, https://jquery.org.

 

Legal basis of our data protection measures

In accordance with Art. 13 DSGVO, we inform you of the legal basis of our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consents is Art. 6 para. 1 lit. a and Art. 7 DSGVO, the legal basis for processing for the performance of our services and performance of contractual measures as well as for answering inquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f DSGVO. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) DSGVO serves as the legal basis.

Stay up to date

We ask you to inform yourself regularly about the contents of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Safety precautions

We shall take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, in accordance with Article 32 DSGVO, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing and the different likelihood and severity of the risk to the rights and freedoms of natural persons; the measures shall include in particular safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability and its separation. Furthermore, we have established procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data risks. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly presettings (Art. 25 DSGVO).

Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transmit it to them or otherwise grant them access to the data, this shall only take place on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, in accordance with Art. 6 Para. 1 lit. b DSGVO for contract fulfilment is necessary), if you have consented, if a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties with the processing of data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 DSGVO.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this only takes place if it occurs for the fulfilment of our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only if the special requirements of Art. 44 ff. Process DSGVO. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. for the USA by the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

 

 

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